WHAT ARE EVENT CREATIVES & WHY DO THEY MATTER
Event creatives are what make the attendee experience immersive from start to finish. It includes everything from graphic design and video production to branding, scriptwriting, and consulting.
The most memorable events elicit emotional reactions. And they don’t do this by mistake. They intentionally leverage event creatives to orchestrate unique experiences that stick with attendees.
Whether your event is virtual, hybrid, or a mix of both, here are some of the benefits of leveraging event creatives:
1. 82% of B2B marketers believe that attendee engagement is a key KPI for event success. But we all know it isn’t exactly easy to hold an audience’s attention.
2. According to one report, 76% of job ads want event professionals capable of establishing the business value of events. Being able to prove event ROI is more important than ever.
In terms of graphic design, there is a wide range of print and digital material that can be created
- Trade Show Displays
- Direct Mail Pieces
- Email Templates
Event creative companies can design and develop these assets for you and ensure brand consistency across channels.
Creative consulting services are also crucial in this regard. With creative consulting services, the experts will help you develop a comprehensive, insightful event strategy that drives your business goals forward. They’ll help you pick a venue or virtual platform, develop a marketing plan, and more.
Other forms of event creatives can include the following
- 3D Event Renderings
- Presentation Design & Editing
- Video Production
- Event Branding Design
- Copywriting and Script Writing
- AR and VR Experiences
Creative services are the secret to driving ROI and creating unforgettable experiences regardless of how you measure event success.
From creative consulting and project management to graphic design, and scriptwriting, Lighthouse can help you organize your event and secure professionals to handle each and every aspect of your event.
If you have an event coming up, talk to our event professionals who will help you carry the event out without a hitch. Get in touch with us at firstname.lastname@example.org